You may be getting traffic to your website but are you converting your visitors into customers? If not, why not?
Is the purpose of your website to sell a product or service? If it is, think of it as a real shop.
When someone walks into your shop you want them to look round. Make a purchase.
A well designed website can help. It can help visitors find what they want. Make them feel confident making a purchase. Make it easy for them to buy.
But few products are so good or such great value or so well known that they sell themselves.
And a nice-looking website, no matter how well designed, won’t sell your product.
So how do you get your visitors to make a purchase?
If you were a shopkeeper and someone walked into your shop what would you do?
You might let them walk round for a while.
But, at some point, you-or your salespeople-would try to get them to buy something. How? By talking to them. On your website you are the salesperson. And the most important tool you have is words. Your words aren’t spoken. They’re written. But whether they’re spoken or written, words can sell.
Are your words selling for you?
Are you using the right words? Are you using too many? Or too few?
Writing to sell is a skill you can learn. Or you could hire a copywriter.
A good copywriter will write words that sell.
Are your words working hard for you? If not, we can help. We’ll write the right words for you.
Lost for words?
We don’t just write for the web. Whether it’s a report, a brochure, a letter or an email. Writing, rewriting or just checking.
If you’re lost for words, we can help. Don’t let words fail you.